My work for Business Partners Ltd, founded by the late Dr. Anton Rupert, started right before I took over Wolf & Halo as MD at the start of 2020. I managed the roll-out and maintenance of two large-scale, high-spend digital advertising campaigns that included Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, mailers & programmatic ads. Besides that, I was involved with the creation of a lot of the visual assets, ranging from banner ads to GIFs and videos, all of which were used to A/B test the best creative approach at scale.

From the first to the second campaign, the amount of MQL (Marketing Qualified Leads) went up by 8x, with the SQL (Sales Qualified Leads) the second time around making up a whopping 30% of all leads. These campaigns were a great success, generating immense ROAS and thus ROI for the company.

Timeline: 2019-2021
Role: client contact, project management, campaign management, storyboarding, animation & design
Categories: Animation, Marketing, Marketing Assets