Landing Page, Digital Strategy & Campaign Management

Business Partners Ltd is the leading provider of business loan finance and support (mentorship & technical assistance) to SME business owners. They have provided business loans worth over R20 billion since being founded in 1981 by the late Dr. Anton Rupert. At Wolf & Halo, I worked with Utopia (South Africa’s #1 small agency) to conceptualize and manage campaigns for their finance products. This included the creation of a multitude of original digital content, such as animated videos and static creatives.

During these campaigns, we achieved great success, not just in terms of sheer number and low cost of applications, but also in the quality of these leads. From the first campaign to the next, we were able to increase leads by 1 400%, 30% of which were high quality.

E-commerce Website, Digital Strategy & Campaign Management

Melvill & Moon is an established South African online store, selling high end luggage, canvas seat covers, campaign furniture & safari accessories. Kingsley Holgate is a brand ambassador. In 2019, after Wolf & Halo revamped their website, I launched their digital marketing campaigns. Since then, I’ve been increasing sales while decreasing cost per sale for them, through a digital advertising strategy including Google and social media.

I’ve been able to reduce their cost per sale by 90% over time, even though we started out with a profitable return. On average, the ROI rate for revenue directly attributed to the campaigns is around 540%, meaning that they make their ad spend back more than five times each month. This number is likely even higher when considering indirect effects on other sources. We look forward to improving their sales even more.

We are currently helping them expand globally, reaching customers in the UK and soon in Germany and France.

Digital Strategy & Campaign Management

Happy Culture is a proudly South African brand of sparkling probiotic teas (kombucha) and water kefir. Since May 2022, I’ve been working on increasing their sales while decreasing cost per sale for them, through a digital advertising strategy including Google and social media.

I’ve been able to increase their year-on-year revenue and conversion rates while decreasing cost per conversion.

Digital Strategy & Campaign Management

Leonista is a proudly South African brand creating 100% Certified organic agave spirits for a conscious consumer who demands something of a higher quality. Leonista is handmade following the traditional mezcal recipe used in Mexico. Since July 2022, I’ve been working with them to boost revenue while bringing advertising costs down.

This has involved creating a lot of bespoke content to experiment with creative approaches and broadening their visual language. So far we’ve seen some great success but we’re continuing to work hard on helping them reach their goals.

Digital Strategy & Campaign Management

Nima Lodge is a magical place to stay in Wilderness, South Africa, where I myself have stayed before. Since February 2022, I’ve been working on increasing their booking rates while decreasing advertising costs, through a digital advertising strategy including Google and social media.

One of their goals at the start was to become independent of Booking.com, as the platform’s fees are pretty high. This has been achieved.

Website, Digital Strategy & Campaign Management

Ctrl is South Africa’s first independent all-in-one car & household insurance app, offering users quotes, claims & advice all in one app. I’ve been working with Ctrl since their inception in 2018, starting with an early user registration campaign, followed by app install campaigns, and now optimizing for in-app event conversions. During this time I developed a comprehensive digital content distribution strategy over Google and social media, including a video advertisement (with a sign language clip for the hearing-impaired).

I brought them their first 20k installs, with an average cost per install of around R27. It has been awesome to see them make such a success of their company, and we look forward to continue being a part of their journey.

Digital Strategy, Campaign Management & Mailing Database

In 2021, the United Party for National Development celebrated a historic landslide victory against the previous ruling party, the Patriotic Front. They won the election with almost 60% of the national vote, with a margin against the PF of more than 20%. This was the largest vote share any presidential election has seen since 1996.

I am proud to have played an instrumental role in establishing a solid online presence for the party during the campaign, through targeted paid media and an automated chatbot database that I managed at Wolf & Halo. I built the chatbot funnel within MobileMonkey and installed it on Facebook and on a campaign landing page to gather users’ contact details. These details, in turn, were used as a remarketing list.

The below metrics are from a 2-month period.

Digital Strategy & Campaign Management

Founded in 2014 by MTN at the University of Cape Town’s Graduate School of Business, the Solution Space is an incubator for early-stage startups, and a research and development platform for corporates. Their founders build innovation-driven businesses that are viable and scalable. At Wolf & Halo, I ran campaigns for their program multiple times, during which we successfully sold all their tickets.

My campaigns were directly responsible for 71% of these sales, likely being indirectly responsible for even more.

Landing Page, Digital Strategy & Campaign Management

VirSeker is a well-known Afrikaans-language insurance company, undersigned by Auto & General. They approached me at Wolf & Halo to create a custom landing page for a competition, along with a comprehensive digital marketing plan to bring traffic to this page. I also split all the traffic between 3 landing pages to find the best one for the audience.

The campaign was very successful – more than 12 000 people visited the landing pages, with over 8 000 of these clicking through to the sign-up form, meaning that the landing pages had a conversion rate of 65%.

Digital Strategy & Campaign Management

Virgin Money, part of the Virgin Group, is a global financial services brand. Formerly known as Virgin Money Spot, Spot Money SA is an all-in-one money app that enables easy sending of cash between users, among other things. They approached me at Wolf & Halo to devise a strategy to drive user uptake. To do this, we ran paid media campaigns over social media and Google Ads with custom ads, including fully-animated ones.

Digital Strategy & Campaign Management

Revite / Pharmamark is an industry leader in the provision of unique pharmacy products, bringing quality nutritional supplements to healthy active South African families in convenient and effective formulas. They approached me at Wolf & Halo to devise a strategy to drive sales of their SuperB line of products. To do this, I ran paid media campaigns over social media and Google Ads with custom ads for one month.

Digital Strategy & Campaign Management

Kollo Health makes the UK’s leading liquid collagen sachet with a power-packing 10g of premium marine collagen, plus added vitamins B and C, specially formulated to support whole-body health for both men and women. They approached me at Wolf & Halo to devise a strategy to drive sales in South Africa. To do this, I ran paid media campaigns over social media and Google Ads with custom ads for two months.

Digital Strategy & Campaign Management

The Centre for Proteomic & Genomic Research is a non-profit organization that nurtures and drives Omics research and life science innovation in Africa. They approached me at Wolf & Halo to help with design work and to drive sales of their COVID tests during the pandemic. To do this, I ran paid media campaigns over social media and Google Ads with custom ads for one month.

Digital Strategy & Campaign Management

The Natural™ is unisex skincare made exclusively with clean, plant-based ingredients; a powerful combination of African Botanicals used to hydrate, nourish and protect the skin. They approached me at Wolf & Halo to help them get their first 1,000 followers. To do this, we ran paid media campaigns on Instagram for two months, bringing them to well over their first 1k followers.

Digital Strategy & Campaign Management

BAS Interesting Times Gang is an innovation and business development company. More particularly, one with the unique ability to engineer experiences and take revolutionary concepts, new services and products from ideas to global success. They approached me at Wolf & Halo to help them increase their followers on social media. To do this, I ran paid media campaigns on social media for two months.

I worked closely with EPHS (Energy Partners Home Solutions) for 15 months to develop a digital content and deployment strategy on Google and social media. The aim? To generate the highest amount of quality leads, for the least amount of money. Of course, the product that EPHS sells is of a very high-end nature, thus one opportunity resulting from a lead is an achievement.

Digital Strategy, Campaign Management & Website

The Baxter Building is a corporate business center in the historical center of Amsterdam. It is a unique place,

beautifully decorated and specifically designed to create a sensory experience to all its visitors. They approached me at Wolf & Halo to develop a 3-month marketing campaign to increase awareness of their office space offering, and to attract more rental enquiries. I was asked to gather as much data about the audience as possible to use going forward. This is something that I already include in all the campaigns I manage: detailed reporting and a 24/7 live dashboard.

The third month of the campaign had to be extended due to lockdowns killing business temporarily. So this is a good example of how we overcame the effects of the worldwide lockdowns through targeted ads.

Landing Page, Digital Strategy & Campaign Management

Magnetic HQ is all-in-one workflow management software specifically designed for creative agencies, offering project management, account management and a comprehensive sales CRM. They needed a solution that would help grow their user base by reaching more potential customers for less money. By revamping their digital campaigns with new targeting methods and content, wI helped Magnetic HQ connect with the right audience at a lower cost. The result: a 63% decrease in cost per click within 3 months.

Over the course of a few months I developed a fully-fledged digital marketing campaign, along with new content. Seeing as Magnetic had run digital campaigns in the past, the challenge was to increase the return on their spend and drive down their cost per acquisition.

Digital Strategy & Campaign Management

Established in 2005, Adventure Boot Camp provided an affordable outdoor fitness solution to women at over 60 locations across South Africa. I took over from another agency to revamp their marketing efforts and attract more signups to their monthly fitness camps. To achieve this, I ran a comprehensive campaign over Facebook, Instagram and Google, including the creation of ad visuals and copy. The results speak for themselves.

The below metrics are from a one-month campaign.