Your up-to-date image guidelines for social media. Images and visual content rule social media. It is the first thing your audience sees when scrolling social media, and often what they remember and why they stop scrolling.   

Here are your always-updated image guidelines for social media:

Now that you have an easy-to-access cheatsheet for the basics, here are your guidelines for what you’re really after:
The correct dimensions for ads and marketing.

1. Facebook Ads

Ad Type  Size Ratio
Carousel 1080 x1080 1:1
Single Image 1200 x 628 1.91:1
Catalogue 1080 x 1080 1:1

2. Twitter Ads

Ad Size Ratio
Image 1200 x 800

1200 x 600

1200 x 1200




Website Clicks 800 x 800 1:1
App Installs 800 x 418

800 x 800



Video 640 x 360

600 x 600



Carousel 2-6 Images/Videos 1.91:1


3. LinkedIn

Ad Type Size Ratio
Image 1200 x 627 1.91:1
Video 600 x 600 –  1080 x 1080 1:1
Carousel 1080 x 1080 1:1
Direct Sponsored Content 300 x 250 N/A
Text 300 x 250

17 x 700

160 x 600

728 x 90

496 x 80

Content logo: 100 x 100

optional document preview (max 5 pages): 81 x 104


4. You Tube

It is important to note that all YouTube ads must adhere to the following specifications:

  • Video Codec: H.264, MPEG-2, MPEG-4
  • Audio Codec: AAC, MP3
  • Resolution: 16×9 or 1080p (4:3 aspect ratio)
  • Frame Rate: 24 – 30FPS
  • File Size: Max. 1 GB

Companion image sizes and specs  for YouTube ads are as below:

Ad Type Size Format
Skippable 300 x 60 JPG, static GIF, or PNG
Non-skippable 300 x 60 JPG, static GIF, or PNG
Bumper 300 x 60 JPG, static GIF, or PNG


Even if they are not an engaging social media user, most of the world has some form of social media that they use for entertainment and information. Even if they aren’t actively engaging and commenting, they’re more than likely to see your content. This means that you need to ensure that your content is competing with all the background noise and competition, and the best place to start is by using these image guidelines for social media to create high-quality images that capture your audience’s attention.

Get In Touch

Since there is no cheat sheet or size guide when it comes to a successful digital marketing campaign, you are welcome to chat to us on Whatsapp or fill in the contact form. Let us know what you need, with as much detail as possible, and we’ll get the ball rolling.