Your up-to-date image guidelines for social media. Images and visual content rule social media. It is the first thing your audience sees when scrolling social media, and often what they remember and why they stop scrolling.
Here are your always-updated image guidelines for social media:
Now that you have an easy-to-access cheatsheet for the basics, here are your guidelines for what you’re really after:
The correct dimensions for ads and marketing.
1. Facebook Ads
| Ad Type | Size | Ratio |
|---|---|---|
| Carousel | 1080 x1080 | 1:1 |
| Single Image | 1200 x 628 | 1.91:1 |
| Catalogue | 1080 x 1080 | 1:1 |
2. Twitter Ads
| Ad | Size | Ratio |
|---|---|---|
| Image | 1200 x 800
1200 x 600 1200 x 1200 |
3:2
2:1 1:1 |
| Website Clicks | 800 x 800 | 1:1 |
| App Installs | 800 x 418
800 x 800 |
1.91:1
1:1 |
| Video | 640 x 360
600 x 600 |
16:9
1:1 |
| Carousel | 2-6 Images/Videos | 1.91:1
1:1 |
3. LinkedIn
| Ad Type | Size | Ratio |
|---|---|---|
| Image | 1200 x 627 | 1.91:1 |
| Video | 600 x 600 – 1080 x 1080 | 1:1 |
| Carousel | 1080 x 1080 | 1:1 |
| Direct Sponsored Content | 300 x 250 | N/A |
| Text | 300 x 250
17 x 700 160 x 600 728 x 90 496 x 80 |
N/A |
| Content | logo: 100 x 100
optional document preview (max 5 pages): 81 x 104 |
N/A |
4. You Tube
It is important to note that all YouTube ads must adhere to the following specifications:
- Video Codec: H.264, MPEG-2, MPEG-4
- Audio Codec: AAC, MP3
- Resolution: 16×9 or 1080p (4:3 aspect ratio)
- Frame Rate: 24 – 30FPS
- File Size: Max. 1 GB
Companion image sizes and specs for YouTube ads are as below:
| Ad Type | Size | Format |
|---|---|---|
| Skippable | 300 x 60 | JPG, static GIF, or PNG |
| Non-skippable | 300 x 60 | JPG, static GIF, or PNG |
| Bumper | 300 x 60 | JPG, static GIF, or PNG |
Even if they are not an engaging social media user, most of the world has some form of social media that they use for entertainment and information. Even if they aren’t actively engaging and commenting, they’re more than likely to see your content. This means that you need to ensure that your content is competing with all the background noise and competition, and the best place to start is by using these image guidelines for social media to create high-quality images that capture your audience’s attention.
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Since there is no cheat sheet or size guide when it comes to a successful digital marketing campaign, you are welcome to chat to us on Whatsapp or fill in the contact form. Let us know what you need, with as much detail as possible, and we’ll get the ball rolling.